Once upon a barstool, a consultant, an accountant, and a food scientist stepped into an Indian bar. Anticipating a taste adventure, only to be met with echoes of yesteryear’s sips. 

 

Ignited by the entrepreneurial flame, they pondered: How can we infuse North American innovation into India and bring back the vibrant mosaic of Indian liqueurs and flavors to North America?

 

Taking a cue from our founder, Anubhav’s experience in the Silicon Valley, they decided to create an Alcobev Brand Studio. Their goal to build a launchpad for concocting the most global delectable drinks brands for and from India.